Archive for Internet and Businesses Online

The Importance Of Video Marketing On YouTube

January 12, 2013 Michael No comments

When using video marketing YouTube is definitely the place to be. It is the largest, most popular video sharing website to date, making it the site to market your products or services. The proof is in the figures: there have been over a trillion views since YouTube began, or in other words around 140 views for every person in the world! The sites popularity is increasing all the time, with a whopping 4 billion hours of video being watched each month by over 800 million different users. All these statistics reflect the inescapable fact that if you want to market your product or service, YouTube is one of the best options as it will get your video out there.

youtube viewsHow to market your video

To get the really large viewing figures a big advantage is to make it to the YouTube homepage. This can be through a number of avenues: Your average Joe Blogger will start with a few videos within a certain category, be it fashion, or music. To get these videos out there you have to market it to those who already dominate your category, as they’re the ones who can give your videos the publicity they need with your target audience. Once you start ranking up the likes and the comments, YouTube starts taking notice and may promote your videos.

You’ll also want to make as many ‘Friends’ as you can on YouTube, once you’ve uploaded a video you can share it and it’ll be emailed to all your friends. If it’s a decent video and your ‘Friends’ like it then it can always snowball and gain some serious popularity.

How YouTube markets your video

Having gained some popularity YouTube will advertise your videos in four main ways:

  • Youtube.com/videos uses algorithms to determine popular videos and topics and then ‘auto generates’ a page consisting of these videos. They are awarded ‘Honours’ (soon to be retired for a new system called ‘Medals’) for things like most likes, subscribers, comments etc within a specific time-frame. The page features trending videos in different categories, and also channels that are gaining popularity fast. If you can get a video or your channel featured on this page it will certainly boost your viewership.
  • Youtube.com/charts feature videos in a popularity system which allows the user to see the most popular video within different categories and over different time. So if you refine your search to the most popular video of all time, the classic that is ‘Gangnam Style’ comes out on top with a gigantic 1,074,830,362 views. Whilst that British classic, ‘Charlie bit my finger – again!’ placed sixth with 504,469,497 views. If you can get on the charts for the most viewed of the day, it really gets your videos and your channel out there.
  • Youtube.com/trends is a blog style page made by YouTube’s ‘Trend’ department. It features articles looking at the most popular topics of the year. For example current Trend articles include the topping of ‘Gangnam Style’ as the most viewed video of all time over Justin Bieber’s ‘Baby’ and viewing figures of videos that mention Obama and Romney have massed total viewing figures of over 2 billion.  ‘Gangnam Style’ is an extreme example of the power of video marketing, YouTube featured it on the charts, homepage, trend and popular videos and its numbers absolutely skyrocketed.
  • There is always the option of paying for ‘Promoted video’ status or to feature as one of YouTube’s ads. These range in price, with the most expensive being roughly $300,000 to take up a large space on the home page, advertising your video in an often large,  dynamic setting. The other end of the scale is TrueView in-stream, this is when you pay to have your video featured in a pre-roll advertising spot that can be skipped after 5 seconds. You’re charged by YouTube $0.04 CPC (Cost per click) once the viewer has watched 30 seconds of the video. Despite the costs there is great potential for video marketing and the results should outweigh the cost.

youtube viewsYouTube is undeniably the centre of all video content, so if you want to market your video it needs to be done taking advantage of the many different promotion techniques this article details. You can potentially market with zero costs, and if the video is not taking off then further options can be cheap and straightforward.

This guest contribution was provided by Nick Levitan.  Fascinated by all things marketing, Nick is also interested in the increased use of video. Youtube has become a powerful tool for marketers, are you sure you’re getting all the youtube views you can?

 

Internet and Businesses Online

Earning With Online Paid Surveys

October 21, 2011 Michael No comments

online paid surveysThere are already lots of ways for you to earn online and one of these are the online paid surveys. This is a not so new earning opportunity since many people have already succeeded with it. Although not an easiest way to earn, it can somehow relieve you from economic crisis when the right time comes.

Yes, it is really meant “when the right time comes”. In earning through paid surveys online, you should never expect it giving you cold cash right away. You need to be patient because for worst situations, you cannot earn as much as 5 dollars a month. It always relies on the profile you just filled up while creating an account. This is the reason why you need to make sure that you have completed your profile information because that will greatly affect on the volume of surveys that will reach your inbox.

We are pertaining to your email inbox. Unlike other online earning opportunities, the paid surveys will be sent to your email and not on your account on their website. There are just some people who input an inactive email address because they expect that it is just for formality. Well, with paid surveys, it is not. You really need an active email address.

Again, earning on paid surveys online is not an easy task and you really need to exert a lot of effort on it. Actually, looking to it closer, it is not just about answering the surveys but you will earn more if you will be able to gain a lot of affiliates. Paid surveys online are also categorized under affiliate marketing. With this, you will need to recruit new members using your unique code. You should be able to urge your affiliates to always work so that you will also earn.

Internet and Businesses Online

Features Of Magento Web Application

September 2, 2011 Michael No comments

professionele webshopMany people are already interested in trying out earning online. By owning a professionele webshop, this will be possible. However,most people managed to settle on typical websites for the needs of their online stores. They tried to come up with their own ideas just to try putting their online store at the top of the search engines. Maybe, they are not yet informed that Magento is the only way to have the chance of getting more customers. So, what is Magento?

Magento is an open source web application specifically created to help the improvement of one’s e-commerce solutions. Amazingly, the quality services of Magento come with a very reasonable price. You will surely find it hard to ignore the chance of getting the services of Magento for your professionele webshop. So, what are the features of Magento? How can it help you in profiting more on your online business?

The most common feature which is often applauded by its users is the customizable web page. It can allow you to customize you page to make sure that it will attract ore customers. Actually, there is an endless possibility for you to do it. Just by looking to the available web page templates exclusively from Magento, you will be overwhelmed with its numerous choices for customizations. You can effectively sort out the products so that it will be easier for the online buyer in finding his desired product. He can click the tags or you can put categories and subcategories at the side of the professionele webshop.

Although it can be helpful in some way, you will also find some difficulties in using it. Just what have been said earlier, it is full of features. Because of some of the advanced features, the beginner in using Magento will take it long to understand it. To avoid this, it will be better if you will first read some free tutorials for Magento

Internet and Businesses Online
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